unlikely

Beyond the Pitch: How Buc-ee’s Became the Unlikely Cultural Epicenter of the 2026 World Cup

By Evan Lee Salim

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June 17, 2026

5 Min Read

The 2026 World Cup has arrived, transforming sixteen cities across the United States, Mexico, and Canada into buzzing hubs of global fandom. While the primary objective remains the pursuit of the sport’s most prestigious trophy, the tournament has…