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The Global Pivot: Azzi Fudd, Project B, and the New Economic Era of Women’s Basketball

By Lina Irawan

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June 19, 2026

6 Min Read

DALLAS — For decades, the career trajectory of a WNBA player was defined by a grueling, year-round cycle. When the domestic season ended in the fall, the league’s top stars would immediately board flights to Yekaterinburg, Istanbul, or Venice. This was…