The Custard Conundrum: Unveiling the Strategy Behind Culver’s "Flavor of the Day"
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July 21, 2026
For millions of Midwesterners and an expanding national audience, the phrase "Flavor of the Day" at Culver’s is more than just a marketing gimmick—it is a daily ritual. Since its inception in Sauk City, Wisconsin, in 1984, the fast-casual giant…
